Spoofs of Ram’s Copied Ad

Standard

While I’m a little late to the game here, it seems the Paul Harvey/Ram ad was a (legitimate) copy of a Farms.com YouTube ad.

This isn’t a post to criticize Ram Trucks. This is a post extolling ad-people for creating the following two spoofs.

Not Paul Harvey – And God Created an Ad Person

So God Made a Designer

I find it amazing what the Internet allows us to create. And the above two videos are just a taste of that ingenuity and creativity, even if it is just spoof and parody.

Ram Trucks and the Super Bowl

Video

Premiering early in the fourth quarter of this year’s Super Bowl was this gem from Fiat-Chrysler:

Branding 101: To sell your product, sell an emotional attachment.
Ram doesn’t bombard us with horsepower figures, fuel-economy numbers or amount of cup-holders. Ram sold us the idyllic lifestyle of a farmer, and it worked.
The viewer sees himself as a farmer; sees Ram trucks as work trucks, as opposed to posing status symbols. The result, the viewer wants sees themselves as that hard-working farmer, painting Ram trucks as the vehicle for their self-perception.