I loved performing the original “Who’s on First?” in a speech competition in grade school. Modern comedians put their spin on it in the sequel.
Also, this isn’t exactly news, as the ad is a year old. Honda is just dusting it off for 2014.
I’ve always hated the new trend in TV advertisements of running spoofs of news stories as an ad…until Discovery did it. Check out their new ads for Shark Week, and tell me you aren’t getting excited for mayhem from the masters of the sea.
The follow up commercial with John Walsh, host of America’s Most Wanted, takes it to the next level.
Premiering early in the fourth quarter of this year’s Super Bowl was this gem from Fiat-Chrysler:
Branding 101: To sell your product, sell an emotional attachment.
Ram doesn’t bombard us with horsepower figures, fuel-economy numbers or amount of cup-holders. Ram sold us the idyllic lifestyle of a farmer, and it worked.
The viewer sees himself as a farmer; sees Ram trucks as work trucks, as opposed to posing status symbols. The result, the viewer wants sees themselves as that hard-working farmer, painting Ram trucks as the vehicle for their self-perception.
Good on you Jell-O. As it turns out, Jell-O’s ad team listened to my blog post, and put this little video out last night.
EDIT: Looks like Jell-O took the video down. Sorry.
Maybe I should make my own calendar or something.
Last week Jell-O ran this ad:
What a great way to stay with current trends, hopping on the Mayan Apocalypse bandwagon.
Better yet, because the “predicted” apocalypse didn’t happen, the next logical step in this campaign is to place Jell-O as the savior of the world. I haven’t seen them running those ads yet, but I think it would be a great move.