“Trust Me, I’m Lying” – An Amazing Read
I’m not a news blog, so you can trust me. Can you trust where you get your news though?
Category: Marketing
Finding the Best SEO in the World
You find Waldo by scanning pages. You find the best SEO not by searching Google.
Correlating Outputs
Can you control an algorithm? Should you try?
Something’s better than nothing; Except in advertising
Smart Campaigns are a new addition to the Google Ads toolbox. They allow the quick and rapid creation of a digital ad campaign, by nearly anyone, in the blink of…
Mach-E v Thunderbird
My boss drove me to lunch the other day in his Tesla (I say this to introduce my boss, not to brag about being in a fancy car). On the…
AdWords Scripting for the Old Guard
A well-deserved finally for Melissa Mackey of Beyond the Paid as she dips her toes into the waters of SEM automation with AdWords scripting. When I was working with Melissa…
McDonald’s On-Brand Breakfast Packaging
This is how to keep your packaging light, fun, inventive, and on-brand. A creative execution to remind the customer; a McDonalds breakfast is a quick start to your day.
Snuffy the Seal
I’ve always hated the new trend in TV advertisements of running spoofs of news stories as an ad…until Discovery did it. Check out their new ads for Shark Week, and…
Spoofs of Ram’s Copied Ad
While I’m a little late to the game here, it seems the Paul Harvey/Ram ad was a (legitimate) copy of a Farms.com YouTube ad. This isn’t a post to criticize…
Ram Trucks and the Super Bowl
Premiering early in the fourth quarter of this year’s Super Bowl was this gem from Fiat-Chrysler: Branding 101: To sell your product, sell an emotional attachment. Ram doesn’t bombard us…