In the midst of a hostage situation in downtown Sydney, Australia, Ayn Rand’s favorite car service, Uber, turned on its wildly expensive surge pricing for customers trying to get away from the armed siege. And lest you think this was the fault of an insensitive algorithm that detected high demand, the company tweeted that it was aware of the attack and had raised prices for the fleeing people’s own good.
This is where the saying “there’s no such thing as bad PR” starts to ring false. Everyone talks about the negative Uber stories. So much so, I’d think twice before using them instead of their competitors.